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The rise of personal email marketing tools
When it comes down to email marketing generally, email is going nowhere. I hear the distant cries of ‘email is dead’ getting ever more distant, yet the landscape is changing. Much like a musical genre, the ESP landscape is becoming disparate. On one hand, you have the...
9 reasons why email marketing is still important
Why is email marketing still an important part of a digital marketing strategy? To help you to better implement email marketing into your digital marketing strategy, we asked marketing experts and business leaders this question for their thoughts. From its ability to...
How often should you split test an email?
How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...
9 types of email marketing campaigns to consider sending
“Welcome” emails. “Re-engagement” emails. There are so many types of email marketing campaigns. What is one type of email campaign that more businesses should consider sending? To help your company with utilizing email campaigns, we asked PR...