by Doug Dennison | Aug 2, 2021 | Articles
Why use an email marketing agency? Whether you’re struggling for time, ideas or need better results, learn why hiring email marketing experts makes perfect sense. We’ve all heard on the grapevine about the supposed demise of email marketing and the exponential rise of...
by Doug Dennison | Jun 10, 2021 | Articles
This press release from Apple dealt the killer blow: The new feature helps users prevent senders from knowing when they open an email, and masks their IP address so it can’t be linked to other online activity or used to determine their location. With close to 60% of...
by Doug Dennison | May 27, 2021 | Articles
When it comes down to email marketing generally, email is going nowhere. I hear the distant cries of ‘email is dead’ getting ever more distant, yet the landscape is changing. Much like a musical genre, the ESP landscape is becoming disparate. On one hand, you have the...
by Brett Farmiloe | Apr 19, 2021 | Articles
Why is email marketing still an important part of a digital marketing strategy? To help you to better implement email marketing into your digital marketing strategy, we asked marketing experts and business leaders this question for their thoughts. From its ability to...
by Doug Dennison | Apr 16, 2021 | Articles
How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...
by Brett Farmiloe | Mar 29, 2021 | Articles
“Welcome” emails. “Re-engagement” emails. There are so many types of email marketing campaigns. What is one type of email campaign that more businesses should consider sending? To help your company with utilizing email campaigns, we asked PR...
