by Doug Dennison | Oct 28, 2023 | Marketing Hacks
Slack have had a meteoric rise, especially during the covid pandemic, but their growth story starts before that… Slack were savvy. They decided to ‘do a Gmail’ and create demand for their product long before public launch. In fact, Slack remained in...
by Doug Dennison | Oct 28, 2023 | Marketing Hacks
Dropbox are a household name, but back in 2007 they were a small startup like the rest of us. One thing made them explode: an awesome viral referral program, that saw their customers become sales people! Let’s check the stats: September 2008: 100K registered...
by Doug Dennison | Oct 28, 2023 | Marketing Hacks
Found this really interesting chapter from Getting Real by Basecamp. The premise is to take a leaf out of the Hollywood playbook and launch your next product or service like it were a movie. There is a pre-step to all this, and that’s to get a landing page up...
by Doug Dennison | Oct 12, 2023 | Articles
Hey there, marketing mavericks! If you’ve ever questioned the relevance of email marketing in this age of social media, instant messaging, and AI-driven campaigns, you’re not alone. The digital landscape is evolving faster than you can say...
by Doug Dennison | Oct 11, 2023 | Articles
Section 1: The Email Overload Hey there, my fellow email aficionados! We’ve all been there, right? Staring at our email list, wondering what to do with all those dusty, old addresses. It’s like a cluttered closet you’re afraid to open. But...
