You may recognise the name Trunki after their appearance on the well-known UK television series ‘Dragons Den’ back in 2006. Since then, Trunki has gone on to sell millions of children’s ride-on/carry-on suitcases and won multiple awards for the innovation of their products and designs.
Trunki came to us to take their email marketing to the next level. The Trunki brand was fun and their audience was highly engaged, which was a fantastic platform to start from. Our first priority was to give their customers what they wanted; more regular communications, sharing insights and news on their product ranges and their unique and amazing success story.
First we spent time understanding and analysing their data, organising their audience into granular segments. The segments would be the basis of their email marketing, based on purchase history, demographic and engagement level data. These elements allowed us to send highlight targeted emails, ensuring the content was on brand and relevant.
The challenge was to move fast in order to meet some tight deadlines within their upcoming marketing schedule, then once we had some campaigns under our belts to review performance and provide in-depth reports, to help shape an ongoing content strategy. To date we have sent a bunch of successful campaigns for Trunki, including helping launch their latest product ‘Jurni’.
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