Email marketing is a popular, yet relatively new form of marketing – It has become more adopted than both direct mail marketing, as well as telemarketing, mainly because of how cheap it is to execute (generally it is free if you start off relatively small i.e. <1000 contacts).
Email marketing is so cheap because it requires no extra staff to execute (You can talk to hundreds of people at once via a bulk email), not only that, but email lists are also usually free to generate to a certain point. You might find that email marketing can be used to build trust, encourage sales, or provide useful information – The end goal is though is always going to be increasing sales and brand awareness.
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