A click-through rate is a metric used within email marketing, that tells you what percentage of readers click through to your website, link, or store. Click-through rates are one of the few important metrics used to accurately measure the success of an email campaign.
It is important to remember that your click-through rate will not be inclusive of those readers who clicked onto your website through another method i.e. not your email CTA (Call-to-action). They might have searched for your website through the internet, or even headed to your social channels and got the same link from there – Either way, this isn’t included, and you should take it into consideration if your click-through rate appears to be too low.
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