Bonus material: Send awesome Mailchimp email campaigns [PDF]

An email workflow is a series of automated emails that are activated and sent to customers when they perform specific actions on a website or match certain behavioural conditions. They are often referred to when marketers assemble a series of automated emails that work together to accomplish a goal, such as nurturing new leads or onboarding new customers. Email automation workflow saves energy and time by working hard in the background while you spend your time on other important business tasks.



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