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Email marketing isn’t a dark art, but a lot of people get the basics wrong. Send awesome email sets out to show you – in step by step practical terms – how to send amazing emails every time, that are tailored to your audience, and designed for impact. The MailNinja way.
Featuring contributions from 6 awesome email marketing experts!
Adam Q. Holden-Bache
Emily Ryan
Alessandra Farabegoli
MaryAnn Pfeiffer
Robin Adams
Amy Hall
This book is broken down into 3 sections:
Email marketing 101
- Email is not sales
- Email is engagement
- It’s not about you
- It’s about them
- Email is a channel
- The 6 steps of email deployment
- The 3 factors that influence results
- The 3 principles of email success
- The one magic formula
Planning
- The MailNinja ORTE™ model
- Business focus (1-year goals)
- Subscriber focus (90-day rocks
- Campaign focus (30-day cycles)
How to create awesome emails
- Design and layout
- Words, tone and voice
Did you know?
MailNinja are the leading email marketing experts and certified Mailchimp partners. So if you need some help, who ya gonna call?
or email the team at [email protected]
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