Keeping your lists ETHICAL

Keeping your lists ETHICAL

Bonus material: 7-step email campaign success formula It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it), I still get the same questions about lists… “Can we use your list” – that’s not how...
Geo-target your emails

Geo-target your emails

Bonus material: Send awesome Mailchimp email campaigns [PDF] Why should you geo-target your emails and how Mailchimp can help? Taking personalisation beyond just adding somebodies name should really be a bit of a no brainer for most marketers, yet I get emails daily...
MailNinja Engagement Segmentation (explainer)

MailNinja Engagement Segmentation (explainer)

Bonus material: How to increase email open rates As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to target the most engaged members within a list. The most effective way of doing this is with a Mailchimp...