Keeping your lists ETHICAL

Keeping your lists ETHICAL

Bonus material: 7-step email campaign success formula It would seem, even almost a year on from the GDPR legislation coming into full effect (and the years of build up to it), I still get the same questions about lists… “Can we use your list” – that’s not how...
MailNinja Engagement Segmentation (explainer)

MailNinja Engagement Segmentation (explainer)

Bonus material: How to increase email open rates As part of my role at MailNinja, I have taken the member score from Mailchimp and built it up further as a way to target the most engaged members within a list. The most effective way of doing this is with a Mailchimp...
Why you should run re-engagement email campaigns

Why you should run re-engagement email campaigns

Bonus material: 7-step email campaign success formula Your list of contacts is at the heart of your marketing – whether they are your active customers or subscribers – without their up to date details you can’t market to them. You could have industry changing designs,...