Email marketing goes beyond the engagement that it creates with the one to X communications. Depending on how much content you are creating you can use it in a number of ways to boost your search rankings too. Firstly you can use it a blog page all to itself on your...
How many times do you see emails and adverts on Facebook/Twitter, showcasing products like the new burgers from McDonald’s, or the latest model of iPhone from Apple? The main reason you buy from these places is that they reach you before you can approach them,...
When it comes to email campaigns, do not underestimate how cognitive psychological tricks can yield impressive results. It is all about psychology and perception – how the audience will see the email, and how they will digest the information in the email. It is all...
Email continues to grow as a means of communication. In 2019 alone, a study by Statista shows that people sent and received over 293.6 billion emails. Clearly, email is one of the most used modes of communication in the modern-day. Moreover, email serves as a means of...
Bonus material: How to increase email open rates [infographic] Today, email metrics typically consist of: Opens – how many people have opened the email Clicks – how many times links in an email have been clicked. Both of these can be split into unique and total (how...
