Test your email subject lines, for FREE
The simplicity and familiarity of an Excel spreadsheet, with the power of an email marketing platform.
Smart tools to get the job done
Our smart tools empower you to write high performing subject lines, every time to hit send.
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Word & character count
The recommendation by Mailchimp, is to keep your subject lines to no more than 9 words and 60 characters.
Spam words
Known spammy words can mean your email doesn’t reach inboxes, which is not awesome.
Action verbs
Action words like Get, Do, Try and Make are all powerful and action-orientated words to help drive a positive response.
Listicles
Everyone loves a list, try adding things like ‘9 ways to…’ or ‘the top 7 tips for…’ to help boost your open rates.
Case
Studies show using ALL CAPS is bad, lower and Sentence case is ok. Instead, try Title Case for better results.
Sentiment
A nice positive message stands out from the crowd. Try to write in. a positive tone, not a negative one.
Perspective verbs
Writing from your own perspective doesn’t resonate with your audience, try writing from their view, like ‘Check MY subject line’, not check YOUR.
Adverbs
An adverb is an action or a doing word, which can help your readers to use their imagination. Try using an adverb for your subject lines, and check the results.
Question
Studies show, that by asking a question, you increase open rates. A question can help prompt a response from your audience.
Emojis
Smart use of emojis in your email subject lines can help make your email stand out in a crowded inbox.
Filler words
The main objective is to reduce the words you use to say something. So by removing filler words, you make your subject lines pop!
