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How often should you split test an email?

How often should you split test an email?

How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...

How often should you split test an email?

How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...

A message from Doug Dennison – 5 April 2021

A message from Doug Dennison – 5 April 2021

There are moments in the history of your business that force you to take stock of your journey and look back, at the good and the bad, and the milestones that brought you to where you are now, and what still motivates you to get up and continue to innovate. Today is...

How often should you split test an email?

Email marketing strategy: enterprise vs small business

How does email marketing strategy differ depending on the size of your business – do you manage enterprise-level customers differently from small business and startups? This post aims to answer that question, With the help of some of the most awesome email marketing...

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Email marketing book

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