How often should you split test an email?
How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...
How often should you split test an email?
How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...
A message from Doug Dennison – 5 April 2021
There are moments in the history of your business that force you to take stock of your journey and look back, at the good and the bad, and the milestones that brought you to where you are now, and what still motivates you to get up and continue to innovate. Today is...
Email marketing strategy: enterprise vs small business
How does email marketing strategy differ depending on the size of your business – do you manage enterprise-level customers differently from small business and startups? This post aims to answer that question, With the help of some of the most awesome email marketing...
The top tools used for email campaign planning, from the top email marketing experts.
Our trusty team of email marketing and Mailchimp experts give you invaluable insight into the tools and apps they use to plan and organise their client's email campaigns and newsletters. We tried a bunch of things, from CoSchedule to just using plain old Google Sheets...
Email design trends for 2021 | Email marketing design experts
What are the email marketing design trends for 2021? 9 Mailchimp partners and email marketing experts polish off their crystal balls and give you some of their predictions. The continuing trend of single column layout design, large font sizes and simple imagery....
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- A/B split testing for beginners.
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