An email marketing platform is software that allows users to send and track emails they have sent out to their subscriber lists. Email marketing platforms are regularly used to send emails, newsletters and email promotions. Another great feature of an email marketing platform is the ability to measure the success of your emails through key metrics including open rates, click-through rates and bounce rates. Some examples of email marketing platforms include Mailchimp, EmailOctopus, Pardot and Salesforce.

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