1. Make full use of professional imagery – Whether you get someone else to take the photos for you, or you do it yourself, having a visual appeal in your marketing emails can help potential customers to begin craving your food and drinks. Did you know – A recent survey by Campaign Monitor showed 65% of email users preferred emails to contain mostly images?
2. Offer regular promotions, vouchers and special menus in your emails – By providing fresh content in your marketing emails, your readers will always have a reason to come back. Whether it is a rotating menu, a new cocktail, or a voucher they can use for the month, keeping things fresh and updated ensures new and existing customers have a reason to return to your establishment.
3. Showcase your positive feedback, as well as any media appearances your restaurant gets. Email is a great way to give readers who have taken an interest more of a reason to visit your bar/restaurant. It adds a reputation and provides reassurance if you have a great standing in local papers and on review sites like TripAdvisor.