Email campaign & newsletter management services

Take your email marketing to the next level

Maximise your marketing ROI
Drive more sales and conversions
Turn subscribers into customers
Provide clear, tangible results

Mailninja plans & packages | email marketing agency pricing
Mailninja plans & packages | email marketing agency pricing

What is a MailNinja managed service?

With MailNinja, you get on-demand access to a team of highly skilled and experienced email marketing professionals, coming together to provide a comprehensive package, designed to generate powerful results, and give you back control over your budget, ROI and KPIs.

We’ll pair you with a dedicated Success Manager, then we’ll execute a plan month-on-month. Watch your campaign and audience engagement stats grow, and increase engagement and sales without lifting a finger.

What you’ll get with your plan

Email campaign management services | email newsletter management services

A dedicated success manager to support your journey

As a MailNinja customer, you have a dedicated success manager. It’s their sole purpose to make your life easier.

Email campaign management services | email newsletter management services

Monthly strategy calls to review progress and plan ahead

Your success manager will review campaign performance and map out topics for your campaigns.

Email campaign management services | email newsletter management services

Campaign ideas: researched and mapped out for you

Your success manager will proactively research and suggest campaign ideas, simply login to your dashboard to approve or reject their suggestions.

Email campaign management services | email newsletter management services

Truly personalised, highly-targeted email campaigns

Your success manager will work with you to identify subscriber groups, to help shape and craft relevant and personal email campaigns.

Email campaign management services | email newsletter management services

Design fully-customised banners and graphics

Our skilled design team will create awesome fully-customised, on-brand graphics for your email campaigns.

Email campaign management services | email newsletter management services

Write custom copy to drive better results

Our copywriters will write copy from scratch, or edit, proof and optimise any copy you give us, resulting in engaging headlines, readable copy and clickable calls-to-action.

Email campaign management services | email newsletter management services

Build your emails for desktop and mobile screens

We design unique content for your email campaigns optimised for mobile displays, and create layouts for mobile accessibility, such as repositioning and resizing content.

Email campaign management services | email newsletter management services

Emails scheduled for you, at the optimised delivery time

Your success manager will analyse past performance to pinpoint the optimum send time for your email campaigns, then set it up and schedule it for you.

Email campaign management services | email newsletter management services

Unlock powerful insights, with monthly snapshot reports

We will generate two types of report for you:

  1. Comparative campaign report, by audience segment
  2. Subscriber growth report, by audience segment
Email campaign management services | email newsletter management services

Priority multi-channel support, on-demand

Direct access to a single, named, dedicated point of contact help answer your questions, as well as a team of email experts, ready to help.

The onboarding flow

When you join MailNinja, you can rest assured that we have your back, from day one. Our super-smooth onboarding phase is designed to introduce you to our team within 24 hours. Here’s what you can expect.

First 24 hours – setup

During the first 24 hours, we will ensure we have your email platform credentials as well as set you up on our Campaign Hub (our campaign management platform). We will also assign your success manager to you who will reach out to you arrange a kickoff call.

First week – onboarding

In your first week, you will have a kickoff call with your success manager. On this call we will run through a short questionnaire, to ensure we have everything we need to get started. On this call, we will discuss your brand, your company backstory, your customers and subscribers, and the types of emails you want to start sending, focusing mainly on the campaigns we’re sending out in month 1.

The MailNinja growth model

The MailNinja 12-month growth model enables us to be hyper-focused and delivers amazing results. During this 4-phase approach, you will slowly hand over control of your email marketing to us. Here’s what you can expect, using a driving analogy!

First month – passenger

At this stage, we are a passenger in your car. Your success manager will work with you on campaign plans, with a focus on copy and design guidelines, so we have a clear understanding of what appeals to your subscribers.

Months 2 & 3 – learner

Once we have a clear month of campaigns written, designed and sent out for you, we are in a better position to understand how well each campaign performed and are able to advise on content strategy, taking more of a proactive lead. Moving into ‘learner’ mode.

Months 4 & 5 – driver

At this stage, we’ve had some lessons and understand how to flawlessly execute a winning campaign, but let’s not stop here – the driver phase is where we run micro-tests within your campaigns, focusing on testing and personalising elements of content, subject lines and send times, documenting the results as we go and using this data to get smarter with our emails.

Months 6+ – autopilot

The ‘auotpilot’ phase is where we continue to run micro-tests, but have enough real world data to make assumptions and can scale. The ideal scenario is that we have knowledge capital to apply to your email marketing plan, to enable us to hyper-segment your audience into smaller groups, and send multiple campaign variations to each group, applying a more targeted approach to your campaigns.

Bring it all together, with the Campaign Hub.

The Campaign Hub from MailNinja gives you complete control and visibility of your email marketing.

Email campaign & newsletter management services

A free content calendar to plan your upcoming emails.

Be in full control of your email program, all within a super-simple email marketing content calendar. Visually plan your promotional hotspots and upcoming email campaigns in a simple intuitive dashboard.

Track seasonal events and map out your own promotional events.

Overlay your content calendar with seasonal events like Black Friday and Christmas, as well as create your own overlays to help plan sales and promotions.

Email campaign & newsletter management services
Email campaign & newsletter management services

Maintain control: review, comment, and approve with one click.

When your email has been created, you will receive a link to preview and leave comments. When you submit your comments, our team will be alerted and get to work. When you’re happy, approve your email.

Track orders and manage payments, in a simple and secure portal.

Easily place orders, add topics for your campaigns, track the status of orders in progress, manage your budget and billing. Boom.

Email campaign & newsletter management services
email marketing agency designs

We've been doing this for a while.

Check our awesome email work over on Really Good Emails.

Trusted by the world's best-known brands.

Our customers depend on us every day to design, build and send their email marketing campaigns for them.
email marketing services customers logos

Got questions?

Our email marketing agency is designed to help you send better emails. Here are some of frequently asked questions:

Why hire an email marketing agency?

Our email marketing agency has 15+ years experience in email marketing, so if you need email experts, then look no further. Our team it’s made up of email marketing specialists in a variety of different roles, from strategy to design, so when you hire an email agency, you hire a team of email experts, not just one person.

Why do people hire you to manage their email newsletter?

Great question. People hire us because they are too busy or don’t have the resource in house. Our email marketing agency is designed to give busy marketing folk a fully outsource email service, allowing them to step back and relax. Our email design agency is here to make your life easier!

What types of email campaigns and newsletters can you manage for me?

We can send any types of email marketing campaigns and regular newsletters. The emphasis being on email marketing, as we don’t work with email as a sales channel.

Does your email agency you do lead gen and sales outreach campaigns?

We get a lot of enquires about lead gen and sales outreach, but we are an email marketing service company, not a sales or lead gen company.

Can you help me buy or scrape data for my email campaigns?

No, sorry. We do cannot help you buy or scrape data for your email campaigns. This is something we do not endorse or can help you acquire. If you take it upon yourself to scrape data yourself, we can still help you with the design and send of your email marketing, we just cannot be held responsible for the results or negative impacts.

Does your email marketing agency have terms of service.

Yep, you can read our terms and privacy policies here

Are you a full service email marketing agency?

Yes, our email services are designed to give you a fully outsourced service for your email marketing needs. Our email agency will plan, design, build and manage your emails for you. A complete email marketing service.

Where is your email marketing agency you based?

Our email design agency is fully remote. Pre-COVID we were based in Swindon, but now our head office is in London, which is simply a postal address. Our team of email marketing specialists are dotted around the UK, and we work with the best email marketing experts for copywriting, design and management. You’re in good hands.

How many people are in your email marketing agency?

Our core team is 5 people. The core team provide support and manage our app and processes, the rest of our team is made up of consultants and email marketing experts from all different backgrounds and sectors. We have 3 pods in MailNinja, campaign managers, copywriters and designers, each with a lead person overseeing operations and quality.

We'd like to hire MailNinja to manage our email newsletter, how do we start?

Great, head over to to create your email marketing service account, and your campaign manager will be in touch to craft a plan around your needs.

Do you have any email newsletter and campaign examples?

Sure, you can view loads of our email marketing designs on our Pinterest board, but some of our recent work and liked work can be found on Really Good Emails here

Is your email campaign and newsletter service GDPR compliant?

Yep. We comply with the GDPR and data protection acts, and we do not endorse spam or data scraping.

What do your email newsletter management services entail?

We will fully manage your day to day email marketing for you. Our email marketing agency was born to help you send better email and get better results.

How much does email campaign / newsletter management cost?

You can view our latest email marketing agency pricing here