A customer data platform collects first-party customer data from various sources to give you a view of the types of customers you are targeting. A customer data platform is used heavily in marketing to ensure you are targeting the right information to the right audience. There are 4 types of customer data we usually collect, identity data, engagement data, behavioural data and attitudinal data.

– – –

This is a glossary term, go here to view all terms https://mailninja.co/category/glossary