Ther are two fundamental and popular rates when it comes to email marketing; email open rates and email click-through rates. An email open is when someone opens your email (duh) whereas a click-through is when someone has opened your email and then decides to click on a link (image, button, link etc) through to somewhere else, most of the time this will be your website.
We won’t go too deep into the success metrics for email marketing, you know this already right? Sending the right email to the right person at the right time, that old chestnut. HOWEVER, open rates are largely dependant on subject lines and the time you send your email, whereas click rates are largely determined by the content of your email.
This post is designed to help you write better email copy so you can get more clicks, and of course, CONVERSIONS!