Offering a great incentive in exchange for an email address is a great way to build your list. It could be a free downloadable pdf, discount code, a sample, free shipping or exclusive content. There so many different types of carrots you could dangle in front of them. The key question you have to answer is, “Is this what my audience wants?”. Creating yet another PDF that never gets opened is not the way to go. Think of actionable freebies that will transform their situation. Or something so valuable that you could sell, but instead you are giving it away!

Can’t think of anything to offer? Try adding some humour to the reason why they should join your list. If nothing else, you will likely put a smile on their face.