Introducing Click Maps from Mailchimp

Introducing Click Maps from Mailchimp

Hey chimp fans, Mailchimp is rolling out cool feature after cool feature. So we’re gonna tell you all about them and where you can find them. First up, Click Maps. Click maps are a great way to visually see which links are being clicked the most. So, let’s...
How often should you split test an email?

How often should you split test an email?

How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...