How often should you split test an email?

How often should you split test an email?

How often should you split test your email campaigns? Always, sometimes, rarely? This post looks at the best practices for split testing from some of the leading email marketing experts. Test small, test often. Focus on small simple tests, like a word change or using...
A message from Doug Dennison – 5 April 2021

A message from Doug Dennison – 5 April 2021

There are moments in the history of your business that force you to take stock of your journey and look back, at the good and the bad, and the milestones that brought you to where you are now, and what still motivates you to get up and continue to innovate. Today is...