Why is email marketing still an important part of a digital marketing strategy? To help you to better implement email marketing into your digital marketing strategy, we asked marketing experts and business leaders this question for their thoughts. From its ability to...
“Welcome” emails. “Re-engagement” emails. There are so many types of email marketing campaigns. What is one type of email campaign that more businesses should consider sending? To help your company with utilizing email campaigns, we asked PR...
COVID-19 (or Coronavirus) has changed the world, mostly for the worse, but in some cases for the better. It’s permitted businesses, especially small and nimble businesses, to adapt, pivot and make the big decisions they’ve been sitting on for a while. At...
So, marketing (and indeed business) books are plenty, and there’s more coming out each day. So which are recommended by marketing experts? In this post we ask some of our marketing experts to help us find some of the best marketing and business books on the...
So, in this post, we are looking at the junk folder, in other words, SPAM. According to the dictionary, spam is either ‘irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing,...
Email open rates. The holy grail of email marketing. Everyone wants to get more opens, as this has a knock-on effect on your read rate and click-through rate – it all starts with the open. So what can you do about it? How do you encourage more people to open...
