Fortune favours the brave

Fortune favours the brave

I’m going to encourage you to be bold and to be colourful, make things bigger, make things brighter, make things bolder, and just try and get your message across. Yes, okay, you need to stay on brand, so you need to use brand colours and brand fonts and style...
Fortune favours the brave

I like big butt(on)s

Buttons. Yes, I’m doing a whole lesson on buttons, but for good reason because once you’ve kind of got people into your email, you’ve kind of got them past, you know, the subject line and opened the email. They’re in the email, they’ve...
Fortune favours the brave

Holding out for a hero

In terms of your email real estate, the thing people see first is motsly the hero image. The hero image is basically the banner right at the top and in this email, there you go. Most people kind of put a banner at the top and it’s the thing that kind of grabs...
Fortune favours the brave

Make it pop with a GIF

GIFs in email are a good substitute for lack of support in terms of being able to embed a video. So, you’re not able to embed video in email stably. However, GIFs, generally speaking, do work. There are probably a few versions of Outlook that don’t support GIFs...
Fortune favours the brave

Images off

Let’s look at images off, what I mean by that is some email clients, particularly older versions of MS Outlook, sometimes have images turned off by default, or there’s a setting to automatically just turn them off. And what that means is the email comes...
Fortune favours the brave

Emotions drive actions

Emotions drive actions. So, if you are appealing to somebody’s emotions, that can have more resonance and impact than logic. There’s a study that suggests that logic goes out the window when you’re appealing to somebody’s emotions on a deep...