Get a FREE copy of our email marketing book.
A dive into the world of email marketing from MailNinja (and friends). Learn how to send awesome emails that get results.
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Email marketing isn’t a dark art, but a lot of people get the basics wrong. Send awesome email sets out to show you – in step by step practical terms – how to send amazing emails every time, that are tailored to your audience, and designed for impact. The MailNinja way.
Featuring contributions from 6 awesome email marketing experts!
Adam Q. Holden-Bache
Emily Ryan
Alessandra Farabegoli
MaryAnn Pfeiffer
Robin Adams
Amy Hall
This book is broken down into 3 sections:
Email marketing 101
- Email is not sales
- Email is engagement
- It’s not about you
- It’s about them
- Email is a channel
- The 6 steps of email deployment
- The 3 factors that influence results
- The 3 principles of email success
- The one magic formula
Planning
- The MailNinja ORTE™ model
- Business focus (1-year goals)
- Subscriber focus (90-day rocks
- Campaign focus (30-day cycles)
How to create awesome emails
- Design and layout
- Words, tone and voice