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Five cognitive psychology tricks for email campaign excellence

Five cognitive psychology tricks for email campaign excellence

by Estelle Liotard | Mar 16, 2020 | Email marketing experts

When it comes to email campaigns, do not underestimate how cognitive psychological tricks can yield impressive results. It is all about psychology and perception – how the audience will see the email, and how they will digest the information in the email. It is all...
Six winning tips to writing perfect email scripts to boost sales

Six winning tips to writing perfect email scripts to boost sales

by Estelle Liotard | Feb 24, 2020 | Email marketing experts

Email continues to grow as a means of communication. In 2019 alone, a study by Statista shows that people sent and received over 293.6 billion emails. Clearly, email is one of the most used modes of communication in the modern-day. Moreover, email serves as a means of...
Estelle Liotard

Estelle Liotard

Content marketing specialist at IsAccurate

@LiotardEstelle

 

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