by Alison Wolf | Feb 20, 2020 | Articles
Companies are writing tons of emails every day. Worldwide, 269 billion emails were sent and received each day in 2017. That figure according to Statista, is expected to grow to almost 320 billion daily emails in 2021. Breaking it down even further, according to...
by Alison Wolf | Feb 13, 2020 | Articles
Consumers today are savvier than ever before they buy from a company. Today, customers are looking for brands they can build a relationship with. Therefore, creating a content marketing strategy where you can build upon the know, like and trust factors within your...
by Alison Wolf | Feb 6, 2020 | Articles
68% of millennials use and like seeing visual content like emojis, GIFs, and stickers in their email. Unsurprisingly, only 37% of people over 65 have the same opinion. Therefore if you have a target market of primarily people under 65, use more visual content. The...
by Alison Wolf | Jan 29, 2020 | Articles
Livestreams and Stories on social media are the trendy tools for driving engagement with your audience, but they can’t completely replace a good piece of content on your own website. Content posted on social media in this way only lasts a short period of time. This...
by Alison Wolf | Jan 12, 2020 | Articles
Email marketing is a profitable way of monetizing your subscribers and is proven to be more effective than social media. Source | Omnisend Copywriting techniques in email marketing campaigns is used to convert emails into sales and is used in all industries that use...
