A/B split testing for beginners


How to write email copy that drives click-throughs.

Split testing is such an important and overlooked part of email marketing, maybe people feel overwhelmed… You can split test subject lines, fine, but what do you test, how often should you test, what’s the best practice and how should you start?

One piece of advice. Don’t overthink it, just start small and learn as you go. Split testing is such an amazing resource within your email program, so just start today and test ‘something‘. Small tests will tell you so much more than big ones, here’s why… If you test a single word in a subject line 3 times and there’s one clear winner, you know exactly what the result was. Whereas if you test an entirely different subject line, sure you know one worked and drove 0.1% more opens (yippee), but how do you know what the success factor was?

This collaborative post from some of our friends and fellow Mailchimp partners is here to help you with all of this.

Sit back and learn.