Post GPDR, and the Cambridge Analytica/Facebook debacle, data privacy is a hot topic, and one we feel that has not been properly addressed on many of the top email platforms. Hence forth… MailNinja is here to save the day. You’re very welcome.
This post aims to look at why customer data privacy is so critical in the marketing sector, and why you should give a ****:
Trust and reputation
Trust is the foundation of any relationship, and this is particularly true in business. If a customer feels that their personal data is being mishandled or exploited by a company, they are unlikely to trust that company, which can have a significant impact on the company’s reputation and brand.
Legal compliance
Many countries have data privacy laws in place that regulate how companies handle customer data. As a marketer, it is essential to ensure that you are compliant with these laws to avoid costly fines and legal action.
Competitive advantage
In an increasingly crowded and competitive marketplace, data privacy can be a crucial differentiator. Customers are more likely to choose a company that demonstrates a commitment to protecting their data over a company that does not.
Better customer experience
When customers feel that their data is being handled responsibly, they are more likely to feel comfortable sharing that data with the company. This, in turn, allows the company to provide a better customer experience by personalising marketing messages and offers, leading to greater customer loyalty and retention.
Corporate responsibility
As a marketer, you have a responsibility to act ethically and responsibly with customer data. Customers have the right to control their data and to know how it is being used, and as a marketer, it is your responsibility to respect and honour those rights.
In summary, customer data privacy is important in marketing because it is essential for building trust and maintaining a company’s reputation, complying with legal requirements, gaining a competitive advantage, improving the customer experience, and fulfilling ethical responsibilities. As a marketer, it is important to prioritize data privacy and take steps to protect customer data at all times.
With MailNinja, you can truly party like it’s 2023 (cos it is) and be safe in the knowledge that your customer data is protected and you can promote an ethical approach to how you store, handle and use your customer’s data.
