What is a modular email template?


What is a modular email template?

Bonus material: A step-by-step guide to using a custom template in Mailchimp [PDF]

Email marketing is an essential part of any company’s strategy to engage with their customers, and can continually boost ROI when done right. 

Email marketing can also make you want to tear your hair out.

That’s why the team at MailNinja are here – to help you get the most out of your campaigns by providing you with easy-to-use and accessible modular email templates. 

We want to work with you to best understand your brand, your audience and your message. With a grounded understanding of these key assets, our team will be able to design, create and code an appropriate and engaging email template for you to use.

Let’s take a deeper look into what a module email template is, what it can do for you and why you will benefit from using it.


What is it and what does it do?

A module email template is a useful tool for building an email campaign, or even multiple campaigns. How? Essentially, we have a library of pre-designed modules that we select and put together based on your website design and brand guidelines. Think of them like building blocks.

For example, you might need an email template with 3 modules; one with an image and accompanying text; one with two images, descriptions and a CTA; and one with three stand-alone images. MailNinja will be able to identify the most appropriate modules and construct an email template that will be coded, tested and uploaded to your Mailchimp account for you ready to use.

As we understand that many companies want to send a variety of emails; from news and blog alerts to sales, promotions and product-based emails. We have developed these pre-built modules enabling you to mix and match for all your email marketing needs. This allows each campaign to be distinguished from one another, feel fresh and keep consistency with your branding guidelines.


Let’s take a look at an example of a modular template

What is a modular email template?

A typical email template, and highlighted content within


What is a modular email template?

Modules shown within this template


What is a modular email template?

Modules are independent sections to use like LEGO blocks for your emails


Why do I need this?

We have briefly touched on the uses of modular email templates, but let’s take a deeper look into why this will benefit you. 

Simplify: Firstly, it removes a lot of the time, effort and stress of designing and planning your email campaigns every time you are ready to launch new content. Once the modules have been approved, you will then have a template that can be utilised over and over again for each new email within that campaign. Simple!

Automation: A good example of this could be a welcome email. With a modular email template, you will have an email set up and ready to go to anyone who triggers it. Other examples might include birthday emails, thank you emails and blog updates – each of which can be designed with different modules.

Flexibility: As mentioned before, the beauty of having a number of modules for us to choose from allows you to run multiple campaigns that are adapted to best suit thrir content.

Consistency: With a template built and ready to go with all the brand assets in them, all that’s needed is the new content to drop in. Each email in the campaign has a different message, but still retains the same look and feel as the previous one as well as being spot-on with your branding guidelines.

Simple costing: Here at MailNinja, we have broken our modular email templates down into three possible costing plans for you; basic (3 modules), pro (5 modules) and ultra (7 modules). If you would like to enquire further into the pricing of each, please drop by our website and have a look.


Here to help

MailNinja are your go-to email experts. We want to work closely with you to help you get the most out of your email marketing campaign. 

That’s why we offer modular email templates. They are the perfect way to set up campaigns, engage with your audience and keep your branding looking consistent without the constant headache of worrying over designing each and every email.

This is a breakdown of what modular email templates can do for you, but we are always happy to chat if you want any further information regarding the subject. Please don’t hesitate to contact us – it’s what we’re here for.