Top tips for increasing email open rates.

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How to avoid the spam folder?

Email open rates. The holy grail of email marketing. Everyone wants to get more opens, as this has a knock-on effect on your read rate and click-through rate – it all starts with the open.

So what can you do about it?
How do you encourage more people to open your emails?
Is it a dark art, or can you do something about it, like NOW?