How to avoid the spam folder?

by

How to avoid the spam folder?

So, in this post, we are looking at the junk folder, in other words, SPAM. According to the dictionary, spam is either ‘irrelevant or unsolicited messages sent over the internet, typically to a large number of users, for the purposes of advertising, phishing, spreading malware, etc.’ OR ‘a tinned meat product made mainly from ham.’. In this post, we are looking at the former example.

Just what is spam and how the heck can you avoid being classed as spam – assuming you are sending legitimate ‘relevant or solicited messages’?

Let’s ask the experts!