Why use an email marketing agency?
Whether you’re struggling for time, ideas or need better results, learn why hiring email marketing experts makes perfect sense.
We’ve all heard on the grapevine about the supposed demise of email marketing and the exponential rise of other platforms like various social media outlets.
This couldn’t be more wrong. No matter the audience, email has never been more important.
Sometimes the system or channel is right but extra support is needed to help maximise its potential. Place me in a Mercedes F1 car, and I’m not going to turn into peak Lewis Hamilton. It takes time, practice and talent.
Three factors a leading email marketing agency will have in abundance and can implement on your campaigns.
Why email marketing is still important
The importance of email marketing within the marketing mix can’t be underestimated. Emails form part of a whole host of marketing activities, none of which should be done in isolation. Think about the Marketing Rule of 7. Most buyers will be 57% of the way into the purchasing process before they book a meeting with you. Email marketing helps them to get to that 57%.
Believe it or not, you’ll be the first thing on your audience’s mind at the beginning of the day. While many of us might expect social media or the news to be the first thing that our audience turns to in the morning, you might be shocked to find out that 58% of people look at their emails first.
Email marketing plays an integral part in the buying process too. In fact, 59% of users say that email marketing has an impact on their purchasing behaviour.
Just think of all the possibilities. You can send targeted emails to reduce abandoned carts, add value to build brand loyalty and even re-engage old customers with an enticing offer.
Still sceptical? Tough crowd.
Let the data speak for itself.
- Email marketing is the third most influential data source for B2B audiences, just behind colleague recommendations and industry-specific thought leaders.
- B2C customers buy on average 138% more through email.
- It remains one of the best, most lucrative digital marketing investments. So much so that the current average return on investment is 42:1.
- 59% of B2B marketers say email is their most effective marketing channel for generating leads.
- One of our clients at MailNinja generated 1,053 leads over 3 years, resulting in £17,093,828 in revenue. Yes, you read that right.
Yet, even if these stats have you feeling like a kid in a sweet shop, finding the time to commit to such an endeavour is enough to leave a sour taste in your mouth.
However, the good news is that email marketing agencies can help you strike a balance between marketing and business operations, maintain your campaigns and deliver a real ROI.
It’s just a case of working out whether calling on the services of email marketing experts is a smart move for you.
Here are some key reasons for you to mull over before making the all-important decision.
Why use an email marketing agency?
1. Your current efforts aren’t working
If the time you’re spending isn’t creating results, you may want to consider outsourcing the work. After all, it can be challenging to work out what’s going wrong.
Trusted email marketing agencies have seen it all before and know how to fix it. So, why not piggyback off their expertise?
They fully understand the different, crucial aspects of a campaign. From the timing of email sends to maintaining and building a subscriber list, an email marketing agency will revolutionise your email marketing strategy.
2. You don’t have enough time
It’s unlikely that you have real-time to dedicate to email marketing, particularly if you’re running a business. You should be spending more time on the bigger picture, crafting strategies, rather than implementing the day-to-day tasks.
Successful email marketing campaigns take time and energy to generate results, from segmentation and automating to testing results and personalisation. More importantly, do you even have the time to figure it all out?
The best email marketing agencies will have a team of specialists in their field. To maximise your ROI and keep up with email platform updates, you need to always keep your ear to the ground, which isn’t practical or hygienic.
On the other hand, email marketing agencies will always be in the know and ready to try new things. There’s no umming and ahhing. They’ll get it done. While you might be worried about capacity, they have the resource to put the motions into action.
3. You don’t have the skills (gulp!)
While many of us might send a lot of successful personal emails on a day-to-day basis, marketing emails are much different.
With limited time and resources to hand, shortcut the process of learning by finding someone to do it for you.
It’s also worth remembering that not everyone was born to be a writer or designer.
“If you deprive yourself of outsourcing and your competitors do not, you’re putting yourself out of business.” Lee Kuan Yew
Make the most of the skills of others. These people spend time perfecting their craft, day in and day out. Yes, we can all write, and MailChimp offers drag and drop features, but it’s hardly the same.
It’s like trying to recreate Granny’s famous apple crumble. Sure, you can follow her recipe. After all, everyone can bake. But it’s never going to taste the same.
Email marketing agencies are made of brilliant people who can spin copy, produce unbelievable videos, shoot amazing images, and design in line with your branding. They’ll create rich media that converts and write engaging subject lines that are sure to drive email opens. * Mic drop. *
4. You don’t have the tools, Bob
One of the most expensive marketing elements is the tools needed to make it as quick, easy and reliable as possible. Whether it be for building emails, monitoring clicks, scheduling, reporting, personalisation, segmentation, calendar integration, or A/B testing, unless you’re Bob the Builder of the email marketing world, optimising your campaigns the way you should simply isn’t possible.
With an email marketing agency, you can rest assured they will have all the top tools at their disposal. And better still, their experts will know how to leverage them in the best way possible for your business.
You might be thinking that you can manage without the tools, but I can assure you that you’ll be missing out on a whole lot of business. With segmentation increasing your revenue by a whopping 760% and personalisation driving 6x higher transactional rates on average, you might want to think again.
With high-level reporting tools, your agency will also be able to determine what’s worked and what hasn’t, so you can continue to pivot your strategy, test different avenues, and drive greater results.
5. You don’t have the budget
This might come as a surprise, but hiring an email marketing agency to manage your email campaigns works out cheaper than doing it in-house. Unlike hiring your own dedicated person or team, you don’t have to pay salaries, benefits, taxes, and more. Lots of agencies offer a pay-as-you-go scheme or other scalable alternatives so that you only pay for the outputs you’re receiving.
What’s more, you won’t have to pay for the expensive tools I’ve just mentioned, nor miss out on billable time upskilling your team in this area. Let the experts do it for you. They’re also more likely to know where to spend your money to get the best results so that you’re not emptying your wallet on unprofitable campaigns.
6. You don’t have the legal knowledge
As with anything, there are legal implications if you get email marketing wrong.
While you can’t pass over the responsibility to an email marketing agency on contract, working with them can help you to reduce issues.
Choose a credible partner who’s knowledgeable of the relevant laws, regulations and compliance requirements.
If you want to brush up on this yourself, you can find out more about it on the government website.
7. You’re lacking ideas
We all know how challenging it can be to come up with new ideas all of the time, particularly if your main work isn’t in the marketing world. The job of an email marketing agency is to think outside the box, draw on inspiration from other campaigns they’ve seen, and see how they can tweak, emulate or rework it for another project.
Email marketing agencies can even help you with existing campaigns. Building off previous efforts, they’ll maximise old ideas and improve them.
As we know, email isn’t stand alone. A top agency can help you align your strategy with your other marketing efforts to create a holistic, multi-faceted approach to lead generation and customer retention.
How email marketing services work
So, you know why you should employ an email marketing agency, but how exactly do they work?
Good email campaign management should offer a full service, including planning, designing, building and managing your emails. They’ll create a campaign bespoke to your business and its goals. When comparing email marketing services, you should be looking for an agency that offers:
- A customer success manager to support your journey
- Lists to be built and maintained for you
- Mobile responsiveness so prospects can view your emails on any device
- Optimised content to drive open and click-through rates
- Engaging subject lines and preview text to encourage open rates
- On brand graphics and bespoke video and image content
- Automation technology that allows for personalisation and segmentation, like MailChimp.
- Follow-ups after sending. They should manage the response to email campaigns
- KPI setting based on your business and its goals
- A wide range of campaign formats, from newsletters to drip campaigns and email blasts
How much do agencies charge for email marketing?
The price of email marketing ultimately depends on the level of service offered. But at MailNinja, our email marketing agency services start at just £175 per email campaign. You can view our full pricing here.
Top email marketing firms
If you’re looking for an expert email marketing agency in the UK, MailNinja is here to help. Our agency was built to help people send better emails and get bigger results. We fully manage the process for you, giving you:
- Goal-driven campaigns that make a real impact
- Higher sales and conversion rates
- The opportunity to turn more subscribers into customers
- A higher email marketing ROI
- Campaign ideas, fully researched and mapped out for you
- Pay-as-you-go pricing, with no setup fees or hidden charges
- No contracts or minimum terms
- Your email marketing on autopilot
- Over 15 years of expertise in email marketing
- Certified partners with the top ESPs
- World-class customer support
You’ll also receive a dedicated customer success manager, whose sole purpose is to help you and your company, making your life easier. They’ll help you plan ahead and discuss all the details, such as copy, designs, and timing. You’ll also get monthly strategy calls for reviewing previous campaigns and planning future ones.
Want to find out more? Get in touch today to discuss your company’s email marketing needs.