In a world where 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week, it is vital for business growth and reputation that email marketing is at its most effective. In this respect, email marketing influencers offer unique perspectives on trends, useful tips and infographics that will help you develop email marketing that has a positive impact on ROI and beyond.

Joe Pulizzi – Content Marketing Institute

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), and actively teaches enterprises how to utilise multi-channel storytelling effectively to attract and retain customers. Follow Joe on Twitter for regular updates on the latest content marketing trends.

Dave Chaffey – Smart Insights

Dave Chaffey is the author of ‘Digital Marketing: Strategy, Implementation and Practice’ and editor of Smart Insights. Dave’s Twitter offers helpful tips and insights to help businesses and marketers get more out of integrated digital marketing.

Alyssa Nahatis – Adobe

Alyssa Nahatis is the Director of Deliverability Americas and Global Services for Adobe. Her Twitter offers great insights into how she creates innovative and effective emails and optimises delivery. Alyssa also has a blog that offers tips for improving email sign-up processes, driving customer loyalty and utilising personalisation.


MailNinja is a trusted Mailchimp partner with over 15 years of experience in small business marketing and growth strategy. Their Twitter and Linkedin offer helpful insights into industry trends and tips for email marketing design, development and deployment, surpassing the usual marketing jargon and buzzwords.

Jessica Best – Barkley U.S.

Jessica Best is the director of data-driven marketing at Barkley, one of the US’s largest independent advertising agencies. Jessica’s Twitter offers unique insight into future marketing trends.

Pinpointe On-Demand

Follow Pinpointe On-Demand, an email marketing agency based in Silicon Valley, on Twitter for in-depth articles offering thorough advice, infographics, and great tools for businesses that have outgrown the basic email marketing services offered by email marketing providers.

Kate Kiefer Lee – Mailchimp

Kate Kiefer-Lee is the Vice president of Communications and Corporate Affairs at Mailchimp, managing corporate and employee communications, along with public relations. Follow Kate on Twitter and Linkedin for insights into the latest in MailChimp services and MailChimp partners.

David Daniels – The Relevancy Group

David Daniels is the CEO and Founder of The Relevancy Group, offering over 20 years of marketing research. In 2017, Email Evolution Conference and Direct Marketing Association named Daniels “Email Marketer Thought Leader of the Year”. This title still holds up as his Twitter is home to regular trend updates, infographics and thoughts.

Return Path

Return Path’s Twitter is a great option for more focused email-marketing information. They offer tips and guides focused on deliverability, including how email providers such as Google scan your emails, and how to ensure emails are delivered efficiently to inboxes.

Nate Goodman – Thoughtreach

Nate Goodman is the owner and founder of ThoughtReach with over 11 years of experience with CRM and software design. His Twitter and blog contain many useful in-depth insights into topics within email marketing and social media.